2025-1-ES01-KA220-ADU-000352100
2025-1-ES01-KA220-ADU-000352100
About us
e-CRAFTS: Fostering local craft and e-commerce for women at risk of social exclusion is a European project designed to promote the social and economic inclusion of women in vulnerable situations by strengthening their digital and entrepreneurial skills within the craft sector. Despite the growth of e-commerce, many talented women artisans face significant barriers to entering the digital market due to a lack of training, structured support, and resources to promote their products.
To address these needs, e-CRAFTS offers a comprehensive learning pathway that combines an accessible MOOC with in-person workshops in each participating country, together with the creation of the E-CRAFTS Marketplace platform, where women will be able to promote their products and connect with customers, strengthening their presence in the digital Marketplace, and generate real opportunities for economic autonomy. The project also incorporates mentoring and support networks that help participants overcome personal and structural challenges, facilitating their participation in the digital economy.
The project was designed based on a needs analysis carried out in five European countries, which highlighted the shortage of training opportunities and the difficulties associated with family responsibilities and digital gaps. Furthermore, e-CRAFTS aligns with the European Union’s priorities in digital transformation, gender equality, and skills development, offering an innovative, sustainable, and needs-based solution to foster women’s participation in key sectors of today’s economy.
Objectives
e-CRAFTS: Fostering local craft and e-commerce for women at risk of social exclusion is a project designed to strengthen the digital and entrepreneurial skills of women in vulnerable situations, enabling them to participate in the digital economy and access new opportunities in the craft sector. Through training, mentoring, and the creation of a dedicated online marketplace, the project aims to break down barriers to economic autonomy and support the sustainable development of women-led craft businesses across Europe.
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Project Objectives
Develop accessible training programs in digitalization and entrepreneurship, including a MOOC covering e-commerce, digital marketing, business management, and finance, with materials adapted to different levels of digital literacy.
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Facilitate access to digital markets through the creation of the E-CRAFTS Marketplace platform and support systems for online sales, marketing, and digital business management.
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Reduce structural barriers to inclusion by establishing mentoring networks, collaborating with NGOs and community centers for access to technology and training, and implementing inclusive teaching methods.
Ensure the project’s long-term sustainability through a clear dissemination plan, multiplier events, and the development of a model that can be replicated in other contexts.
Work Packages
Work Package 1: Project Management
We ensure strong collaboration through efficient coordination among all partners, fostering teamwork, transparency, and inclusiveness. This work package is dedicated to achieving the project’s objectives by maintaining clear communication, supporting joint decision-making, and generating meaningful societal impact through solidarity and collective effort.
Work Package 2: Training and Certification
MOOC and Training Environment focuses on developing an innovative and accessible training program to equip women with essential digital entrepreneurship and e-commerce skills. The program includes structured modules on online store creation, digital marketing, financial management, and business sustainability, complemented by interactive content such as videos, practical exercises, games, and simulations. Materials are designed to be inclusive and accessible, applying Universal Design for Learning (UDL) and WCAG standards, and promoting practical, experience-based learning based on real-life scenarios. Partner organizations will strengthen their capacity in digital training through collaboration and internal learning. Expected outcomes include a measurable increase in digital skills and empowerment among participants, the creation of high-quality training materials, and the establishment of a sustainable, replicable model that supports women’s economic autonomy and long-term impact in the craft sector.
Work Package 3: e-CRAFTS Platform
e-CRAFTS Platform focuses on the development, implementation, and validation of the E-CRAFTS digital platform, designed to support women entrepreneurs in the local craft sector. The platform will be tailored to the needs of the target audience, ensuring accessibility and inclusivity for women with different levels of digital literacy. It will provide tools for training in digital skills and e-commerce, promoting the autonomy and sustainability of participants’ craft initiatives.
The platform will also serve as an online space for showcasing participants’ work, connecting with customers or investors, and accessing resources for business development. Its usability and effectiveness will be validated through a structured pilot program, with feedback used to optimize functionalities before the final launch. A practical user manual will support autonomous use and ensure long-term impact, while the coordination and collaboration between partners will strengthen the quality and sustainability of the project outcomes.
Work Package 4: National Workshops and Testing Phase
National Workshops and Testing Phase focuses on engaging and empowering women at risk of social exclusion through practical training in social entrepreneurship within the local craft sector. The workshops provide participants with key skills to develop, manage, and sustain their own projects, directly contributing to economic empowerment, social inclusion, and the development of local communities. They also foster creativity and innovation, essential elements for successful entrepreneurial initiatives.
In addition, the workshops include pilot testing of the e-CRAFTS platform and interactive virtual learning environment. Participants provide direct feedback on usability and functionality, allowing the platform to be optimized to meet real user needs. Mentoring and coaching sessions are integrated into the workshops, offering personalized guidance and ongoing support to help women overcome challenges, build confidence, and maximize their potential as entrepreneurs.
Work Package 5: Dissemination, outreach, impact, and sustainability
Dissemination, Outreach, Impact, and Sustainability focuses on maximizing the visibility, impact, and long-term sustainability of the e-CRAFTS project. It includes the development of a comprehensive communication strategy to share project goals, activities, and achievements with stakeholders, alongside the creation of a dedicated website and active social media channels to engage the community and facilitate access to resources. Regular impact and dissemination reports will monitor the effectiveness of these actions and guide adjustments to ensure optimal outreach.
The work package also includes a sustainability plan to secure the continuity of project results, identifying potential funding sources and partnerships. Multiplier events will be organized to amplify the project’s impact, share achievements, and strengthen collaboration among partners and stakeholders
2025-1-ES01-KA220-ADU-000352100
Our Team.
